Advertise With Us

IN THING is a fashion, beauty, and lifestyle platform dedicated to helping modern women elevate their personal style through approachable luxury, smart wardrobe edits, and actionable style advice. We provide brands with unique opportunities to connect with our audience via creator and editorial partnerships, and custom brand campaigns. At IN THING, we don’t just produce content, we craft experiences that inspire, educate, and empower women to elevate their personal style. Our audience are actively seeking guidance, inspiration, and curated recommendations that feel personal, editorial, and attainable.

Why Partner With IN THING?

Our readers aren’t just scrolling, they’re seeking curated guidance, insider insights, and editorial-quality recommendations they can trust. We connect brands with modern women who value thoughtful style, accessible luxury, and elevated living. Our readers are ambitious, creative, and engaged who trust IN THING to guide their fashion, beauty, lifestyle, and home decisions. When your brand appears on our platform, it’s not just a placement; it’s a story, a recommendation, and an invitation to be part of a community of style-savvy women.

Our Approach

Every collaboration is crafted with care, combining editorial storytelling and high-quality production from or in-house creative agency Kharma Media. We work closely with our partners to create campaigns that feel organic, inspiring, and shareable and content that performs across social channels, newsletter, and digital editorials. Every campaign we produce is thoughtful, elevated, and intentional. From concept to final asset, Kharma Media handles full production, ensuring your brand is presented in a way that’s visually rich, editorially strong, and fully optimized for social and digital platforms.

Creator Collaborations

From curated Instagram features to dynamic Reels, we offer influencer-led campaigns designed to spotlight your brand authentically. Our content resonates because it is produced with editorial rigor while still feeling personal, relatable, and aspirational.

Sponsored posts, carousel features, Reels, and TikTok content
Social media amplification across Instagram, TikTok, YouTube Shorts, and newsletters
Content produced by Kharma Media, ensuring editorial quality and brand alignment

Editorial Partnerships

For deeper, long-term impact, our editorial partnerships deliver multi-format campaigns that resonate. Think full digital editorials, seasonal guides, Reels, Carousels, and newsletter highlights all designed to weave your brand into the editorial storytelling IN THING is known for.

Full-scale editorial features on IN THING’s platform
Multi-format campaigns including digital editorials, Instagram Reels, Carousels, and newsletter highlights
Seasonal or quarterly packages for ongoing brand collaborations
Content repurposing rights and full production handled by Kharma Media

Custom Brand Campaigns

Looking to tell a unique story or launch a seasonal collection? Our bespoke campaigns, capsule wardrobes, gift guides, lifestyle editorials, are tailored to your brand’s aesthetic and our audience’s interests. We combine creative direction, styling expertise, and production execution to deliver campaigns that leave a lasting impression.

Capsule wardrobe features
Seasonal shopping guides
Gift guides and lifestyle editorial content
Styling POV and creative direction tailored to the brand

Audience

Women 18–55
Seek approachable luxury and personal style expertise, and home + lifestyle inspiration
Highly engaged across social channels and newsletters
Interested in fashion, beauty, home, lifestyle, and self-empowerment

Our Goal

To create long-term, high-impact collaborations that blend editorial storytelling, style inspiration, and elevated production value, helping brands showcase products in a polished, authentic way that resonates with our audience.

Let’s Make Something Beautiful

Partnering with IN THING isn’t just about visibility, it’s about connection. Together, we’ll create editorial, social, and lifestyle content that feels aspirational yet relatable, inspiring your audience to shop, engage, and experience your brand in a meaningful way.