IN THING is a modern fashion platform that translates fashion into real life for women who want to elevate their style with intention.
We combine editorial storytelling, fashion insight, and personal style education to help women uncover their own essence—or “Style DNA” as we call it—and express it confidently through their wardrobe.
At IN THING, we believe style should feel both inspiring and attainable. Our approach goes beyond inspiration, offering the tools, knowledge, and perspective needed to understand what makes a great look and how to make it your own.
We cover fashion, trends, personal style, wardrobe curation, beauty, lifestyle, and travel, positioning IN THING as a destination for style-conscious women seeking clarity, confidence, and a more refined approach to getting dressed.
OUR STORY
IN THING launched in 2015 as an outlet for founder and Editor-in-Chief Kamara Williams to share her perspective on fashion and personal style. What began as a space to answer questions like “how do you pull that off?” has evolved into a platform that bridges fashion and real life.
Today, IN THING continues that mission with a more defined, editorial point of view—translating what’s happening in fashion into a way of dressing that feels modern, intentional, and personal.
Every feature, edit, and guide is created for women who want more than just inspiration—they want direction, clarity, and a wardrobe that reflects who they are becoming.
At its core, IN THING is about using style as a tool for self-expression, confidence, and evolution.
Explore our editor-approved style advice, wardrobe makeovers, seasonal capsule guides, and curated shopping edits.