New York Fashion Week (NYFW) is a fashion extravaganza that every style enthusiast dreams of attending. The glitz, glamour, and cutting-edge designs create an unparalleled experience we all anticipate every year. If you’re eager to be part of the fashion elite and attend the shows, here’s your ultimate guide on how to make it happen:
Plan Ahead
Dates and Schedule: Check the official NYFW schedule to plan your visit. NYFW typically happens twice a year in February and September. This February NYFW will be taking place from Feb 9th -14th at it’s new campus RXR’s Starrett-Lehigh Building on the west side of Manhattan.
Accommodations: Book accommodations well in advance, as this is a peak time for tourism in New York.
Know Your Audience
Industry or Public Shows: NYFW has both industry and public shows. Industry shows are for fashion professionals such as editors, stylists, photographers, and content creators, but some designers host public shows or events. So be on the look out for those. This season NYFW: The Shows are hosting an interactive pop-up experience called NYFW Backstage at 21. Green Street where the general public would be able to Q&A talks with designers, watch live-streams of this season’s runway shows, get discovered by IMG Model Get Scouted Studio, and even shop official NYFW merch and more.
Registration and Accreditation
Fashion Credentials: If you’re in the fashion industry, apply for credentials through the brands PR agency or press contact as NYFW isn’t giving accreditation longer. This includes designers, models, photographers, and other industry professionals.
Public Shows: For public shows, purchase tickets directly from designers or through authorized platforms. On Location is also providing experience packages to attend this season’s top runway shows and after parties.
Follow Designers and Brands
Social Media: Stay connected with designers and brands on social media. They often share information about invites, events, and collaborations.
Newsletters: Subscribe to newsletters of your favorite designers. Sometimes exclusive invites are sent directly to subscribers.
Attend Fashion-Related Events
Networking: Attend fashion-related events, mixers, and parties leading up to NYFW. Networking can open doors and increase your chances of securing invites from industry insiders
Fashion Influencers: Connect with fashion influencers and bloggers. They may have insights on open-to-public events or parties and may even bring you along as their plus one.
Volunteer or Intern
Internships: Apply for internships with fashion brands, agencies, or event organizers associated with NYFW. Interns often get access to shows and events.
Volunteer Opportunities: Some organizations look for volunteers during NYFW. While it involves work, it’s a great way to be part of the experience and get a BTS look into Fashion Week. Up Next Designer‘s, a social platform giving you a front row seat to fashion, also has an amazing broadcast channel that gives keep you in the loop of amazing Fashion Week opportunities.
Collaborate with Fashion Platforms
Fashion Platforms: Explore collaborations with fashion platforms or publications. Some media outlets offer opportunities for contributors to attend and cover shows such as Instagram take overs and content creation
Blogging and Content Creation: If you’re a blogger or content creator, pitch your ideas to fashion publications covering NYFW.
Be Persistent and Build Relationships
Persistence Pays Off: Getting into NYFW might take persistence. Keep trying, building relationships, and refining your approach.
Relationships Matter: Cultivate relationships with fashion insiders, designers, and PR professionals. Personal connections can lead to coveted invites.
Capture Your Style
Street Style Photography: NYFW is known for street style. Capture your unique style and share it on social media. Also, hang out around the show venues and street style photographers might notice and capture you, giving you exposure.
Stay Informed
Official NYFW Channels: Stay updated through the official NYFW website, social media channels, and newsletters for announcements and changes. You never know what might pop up.
Remember, attending NYFW is a blend of strategy, networking, and timing. With determination and a strategic approach, you can immerse yourself in the world of high fashion and experience the magic of New York Fashion Week firsthand. Good luck!
