IN THING is a self-discovering personal style platform designed for modern women who want to elevate their look, craft their personal Style DNA, and use style as a tool to transform their lives.
At IN THING, we believe anyone can have style. We combine fashion inspiration, personal style education, and editorial storytelling to help women uncover their own essence — or “IN THING” as we like to call it — and express it confidently through their wardrobe.
Our goal is to offer more than just inspiration. We provide the tools, knowledge, and skills for women to recognize what makes a great look, and ultimately, define their own unique style.
We cover fashion, trends, personal style, seasonal wardrobe curation, style advice, beauty, lifestyle, travel, and self-empowerment, making IN THING a hub for ambitious, creative women and style-driven entrepreneurs.
OUR STORY
IN THING launched in 2015 as an outlet for our founder and Editor-in-Chief, Kamara Williams, to share her personal style and insights on fashion. Inspired by repeated questions from peers like “how do you pull that off?”, Kamara created a space to give women the confidence to embrace their individuality and style with intention.
Today, IN THING continues that mission with a clearer vision and a modern, elevated approach. Every feature, edit, and guide is created for women seeking style that is fun, accessible, and purposeful, a space where personal style meets empowerment.
At its core, IN THING is about inspiring women to believe more, do more, and shine their brightest all while looking their best.
Want to elevate your look? Explore our editor-approved style advice, wardrobe makeovers, seasonal capsule guides, and curated shopping picks. Let’s keep shining and styling together! ✨