IN THING is a self-discovering personal style platform helping women wanting to elevate their look, craft their personal style DNA and use it as a tool to transform their lives.
Standing on the belief that anyone can have style, we combine fashion inspiration and personal style education to teach women how to uncover their own essence or “IN THING,” as we like to call it, and express it through style.
Our hope is not only to offer style inspiration but also to ensure women have the skills, the knowledge, and the eye to know what makes a great look and in turn what makes great personal style.
We cover topics in fashion, trends, personal style, seasonal style, style tips, beauty, lifestyle, travel, and self-empowerment, making IN THING a hub for the ambitious, goal-driven style lovers and creative entrepreneurs.
But it wasn’t always like this. IN THING, launched in 2015, started out as an outlet for our founder and Editor-in-Chief, Kamara Williams, to share her personal style and the latest happenings in fashion in the hopes of teaching other women how to own their own style. After hearing one too many “only you can pull that off” from peers, Kamara was inspired to create a space that gave women the confidence to know that they too can have their own unique way of getting dressed and keep up with all her outfit details she was frequently asked about.
Today, IN THING is on a mission to fulfill that purpose with clearer vision and aligned intention. Created and curated for a demographic that’s long been waiting on personal style to be more modern, fun, and informative.
At its core, the fashion and lifestyle platform is about inspiring women no matter their status to believe more and to become more while looking their best.
Want to elevate your look? Get major style inspiration here! Let’s keep shining and styling together! 🙂